Our Tale

How it started

Our story started 5 years ago. We (Achilles and Jack) got to know each other at Ghent University. It soon became clear that we have a lot in common. We both like discovering the world and pub nights, but most of all: we share a love for the planet and dogs, especially our faithful companions Otis and Choco.

Combining passions

Recently we found a way to combine these two passions. We are all trying to eat more consciously and ecologically. But what about the food we serve our dogs? We decided to come up with an answer to this question ourselves.

Ready to make an impact?

Gutsy is high premium insect-based dog food which is healthier for your dog and our planet. Do you have the guts to make a change?

Meet the pack






Strategie & Creative Marketing


Sales Manager


Digital Marketing


Research & Development

Why try Gutsy?

Planet friendly

Gutsy uses insects as an outstanding source of protein. The ecological footprint of insects is 30 times smaller per kg than that of beef. This means that by serving Gutsy you and your dog have the opportunity to reduce your own carbon footprint as well.

Made in belgium

Our kibble is produced on Belgian soil, more specifically in Ghent. With Gutsy, we truly want to make a difference and thus also support the local economy. 85% of all our ingredients come from a 160km radius of where we produce our kibble.

Approved by picky eaters

A lot of dogs are picky but due to our unique ingredients such as insects, chicken and sweet potatoes that are also 100% natural, we score tremendously with difficult eaters.

Only essentials ingredients

With a team of veterinarians and nutritionists, we make sure that all the ingredients we use deffinatly improves your dog's health. Be sure to check out our products for the ingredients we use and more importantly, the reason why.

100% recyclable

Our packaging is made of mono-plastic, which means all bags are 100% recyclable. So please make sure to sort them after use!

With the Expert's blessing

Thanks to our collaboration with accredited experts, we are able to serve fantastic kibble which taste deliciously and digest wonderfully.

They already joined the pack

Quinn is crazy about Gutsy. She has never emptied her bowl so quickly. Best of all, she doesn't even realise that she is doing her part for the climate.

Sofie & Quinn

Nono is a proud mother of 4 fantastic puppies. With Gutsy, we have found a perfectly balanced diet for the whole family.

Manon & Nono

We had to search for a long time for the right food for Henry as he is allergic to all kinds of ingredients, but thanks to Gutsy's hypoallergenic dog food, these allergies are a thing of the past.

Tom & Henry