Blog

Guide to a Happy Dog Life in 2025

Welcome to 2025! A new year brings new opportunities to make your four-legged friend’s life even more beautiful. At Gutsy, we believe that a happy dog’s life is all about health, adventure, and most of all, lots of love. In this guide, we share practical tips and inspiration to make the most of this year together with your dog.

READ MORE

Launch of Gutsy White fish & insects

After a lot of hard work we can finally proudly present our new variant to you: Gutsy white fish and insects . Our Gutsy range is growing again with extra products that your four-legged friends will be very happy with.

For those wondering why fish? Chicken is an excellent source of proteins and ensures good digestion but unfortunately there are dogs that are allergic to chicken. Hence our alternative: fish! This chunk is hypoallergenic, ideal for dogs with allergies.

READ MORE

Traveling to the Opal Coast with Off the Beaten Path

At Gutsy we are incredibly proud of our ambassadors. Each and every one of them is inspiring people with special stories . What unites them is their unique bond with their dogs. Together they experience the most beautiful adventures, they like to spend time with their best friends, and they inspire others to do the same.

So too Lore, Jonas and Kyra by Off the Beaten Path who we interviewed for this article.

READ MORE

Launch of the fish chunk: The story behind the images

Recently we went out for a special photoshoot to launch our newest product: dog food with fish, ideal for adventurous dogs with a taste for healthy food. For this shoot, colleague Noémie was accompanied by Niklas, a good friend and also her boss at the husky sledding company Below Zero Husky Tours where she works part-time during the winter months.

READ MORE

Gutsy in the news

The last news

A cookie for Otis: King Filip visits Ghent student entrepreneurs.

High-ranking visit to Ghent University on Tuesday morning: none other than King Philippe went there to talk to - former - student entrepreneurs. "He asked us completely about our company. An interesting meeting."

READ THE FULL ARTICLE
The time

Only the best is good enough for the pet.

The de Spoelberch family of AB InBev took over pet store Tom & Co this week. She is not the only one who sees profit in the flourishing pet sector. Bicycle trailers, sustainable superfoods and medicines, dog owners are only too happy to open their wallets.

READ THE FULL ARTICLE
Trends

A dog is not an animal, but a member of the family

Dog chefs are big business. The dog food industry is reinventing itself, with insect chunks or fresh meals that are carefully composed by algorithms. Tastier, healthier and above all more sustainable, the industry claims.

READ THE FULL ARTICLE
Bloovi

Antwerp start-up markets hybrid and sustainable animal feed

Gutsy started as a research project by Ghent University students Jack Lathouwers and Achilles Hannecart, but evolved into a start-up that develops revolutionary, hybrid and sustainable animal food.

READ THE FULL ARTICLE
VRT News

Two Ghent students make dog food from insects and win a prize from Ghent University

Two Ghent students develop animal food based on insects and won prizes at Expeditie DO!, the start-up program of Ghent University.

READ THE FULL ARTICLE
The last news

Achilles (23) and Jack (24) launch dog food with insects

Insect-based dog food. That is what Achilles Hannecart (23) and Jack Lathouwers (24), two students at Ghent University, have developed. "The food is not only more sustainable, because it contains no meat, but also healthier for your dog. And it is also just as tasty," they say.

READ THE FULL ARTICLE

our partners

university of Ghent
Our fantastic chunks are among the best in their class in taste and digestion tests.
VISIT WEBSITE
Flamingo
Together with Flamingo we provide hours of entertainment, so that your dog can get the most out of his day.
VISIT WEBSITE
Flanders Investment & Trade
Thanks to their support, we are putting Gutsy's paw print on the map.
VISIT WEBSITE
Launch it
An intensive startup program that has taken us to the next level and is an absolute must to follow.
VISIT WEBSITE